Good work is practically impossible without a sound process so here’s how we get to work on your business.
1. Develop Your Social Media Style Guide
The first thing we do is to help you create your social media style guide, which is often a derivative of the brand style guide. The social media style guide is a collection of guidelines for creatives (e.g. color usage), voice, tone, and messaging among others.
The purpose of a style guide is to create a consistent presence across all social media platforms. Our team ensures that every essential is included in your social media style guide. Things like your mission statement, a brand persona for reference, and others are made present on your style guide.
2. Competition Research
Competitive research will help us identify your biggest competitors, what the target audience likes, and how we may deliver something better. We also use this information to decide on KPIs (key performance indicators) and content production. Also, it comes in handy when setting campaign objectives.
3. Goal Setting
We set SMART (specific, measurable, achievable, relevant, time-based) goals using the deep insights we uncovered during competitive research. These objectives can be adjusted and added upon as we work towards improving your web and social presence. The overall aim is to increase website conversions (e.g. social shares) and engagement on social media platforms.
4. Hashtag and Keyword Research
This is how we identify the most suitable terms to target when creating social media content. Ideally, we’ll be looking for keywords and hashtags that can generate the most exposure for your brand. These keywords and hashtags are also added to your social profiles. That’s because including them on your profile increases relevance so social networks are showing your content to the right people.
5. Optimize Any New and Existing Social Profiles
From images to videos to web copy, we analyze and improve every aspect of your social media profiles as necessary. Also, as previously noted, we’ll naturally sprinkle hashtags and keywords on your web copy to facilitate discovery.
6. High-Quality Content Production
High-quality content is anything that meets the needs of the consumer. We align content production with your audience’s needs to position your brand as an authority. People are willing to trust and remain loyal to companies that they perceive as authorities in their industry.
7. Repeat the Process From Competitive Research
New keywords and competitors emerge regularly. So it’s important that your organization stays on top of things by repeating the entire process every quarter or six months. Hashtag and keyword research should be conducted regularly in addition to setting new goals when objectives are met.
Simply put, we identify emerging trends and more important or potentially lucrative keywords to integrate them into your SEO strategy. This ensures you keep all the coveted page one rankings on search engines that you’ve earned.