Your organization needs SEO if you want to sell more real estate. Today you have to meet consumers right when they need assistance with selling or buying properties. And the places to connect with them are on search engine platforms like Bing, Google, Yahoo, and others.
Now people search for and buy properties (e.g. homes, resorts, beachfront) in a very different way. In fact, 44 percent of buyers look online for properties on sale according to a Home Buyer and Seller Generational Trends Report. But that’s not all.
- Google real estate searches grew by 120 percent according to a report by The Digital House Hunt.
- 90 percent of property buyers use the Internet to identify their dream real estate.
- The 2016 Profile of Homebuyers and Sellers revealed that 86 percent of buyers prefer real estate websites for information. The same study found that real estate related searches grew by 253 percent between 2008 and 2012.
SEO is unmatched when it comes to attracting visitors from search engines by targeting highly lucrative real estate terms. Though we’re among the best real estate PPC (pay-per-click) companies out there. Also, SEO reduces and optimizes your marketing expenditures because digital marketing is more affordable but more effective than traditional ads.