Pay Per Click is a type of marketing and advertising designed to get people to your site by clicking on an ad. This ad could be placed on other websites or on search engines, and generally you pay for each click of the advertisement. When you are looking to place your advertisements on search engines like Google or Bing, you will typically need to bid on keyword phrases that are relevant to your target market. When someone searches for that keyword, your ad will pop up on the side. Depending on the keyword that you are bidding on, your pay per click fee may be high or low. Generally, the more popular the keyword, the more expensive the pay per click fee is going to be.
The amount of money that a website or an advertiser pays per click is considered their ‘bid’, and this will determine the ranking of your advertisement among other advertisements when you are competing for search engine clicks. Usually, these are the ads that also get the most clicks so the return on investment generally is quite good.
So, now that you know a bit about pay per click advertising, you probably want to know how it can help you. Competing for the most popular keywords can be expensive and time consuming, but there is a reason why these keywords are the most popular – it is because people search for them the most! While starting out big competing for these keywords may not be the smartest thing, it is definitely something to work towards. For beginners, it is best to start out with a lower bid so you don’t throw all of your eggs in one basket, so to speak. If you are not an expert, it is best to feel out the market a little bit before you dive right in. Alternatively, you could hire an experienced pay per click advertising company like Explode SEO. They have years of experience with these types of advertising campaigns, and know how to leverage your money the correct way.
Pay per click advertising is a great way to get serious customers to your site. While you do pay for each click, usually the customers that are searching for these terms and clicking on advertisements are customers that are looking to make a purchase or complete an action. Sometimes the hardest part of starting a successful pay per click advertising campaign can be choosing which keywords are best for you to bid on and for that reason, hiring Explode SEO would be highly recommended and would give you a competitive edge over your customers.
Explode SEO can help you optimize your site for your visitors, set up your pay per click campaign by not only choosing the right keywords for you but by physically setting up the ads to be place, and they can continue to manage your internet marketing efforts in the short and long term. Do not diminish the importance of an online presence. Pay per click is only one of the ways that you can get potential customers to your site but it is an important want to increase your online visibility.