You may already be aware that backlinks are a crucial aspect of SEO. Backlinks are links from other domains that point to your site. Links are among the top 3 dominant factors that determine how search engines position a website. The other two are artificial intelligence (AI) and content.
Our local link building process is very effective and as follows.
Firstly, we begin by assessing your website. We look at technical aspects such as user experience, website load time, proper use of programming languages, back-end redirects, and others. Then our team assesses branding and the condition of your entire web presence. The link building readiness audit is an important step in the process of building backlinks.
Identify High-quality Local Backlinks
Just any kind of link won’t do for SEO and quality trumps quantity. We identify suitable link candidates that relate to your industry in some way and use a variety of tactics to acquire those links. For example, we may reach out to Webmasters/other businesses directly for link opportunities or utilize their platform to obtain links.
The more industry-specific or related links we acquire, the more link equity you’ll gain from your backlinks. Also, link candidates are identified based on your business model. For instance, a local dentist will only serve customers locally but an electronics store may choose to offer products nationally/worldwide via shipping.
At SEO Explode, we understand the impact links have on rankings and take care to ensure every acquisition counts.
Link Flywheel Via Content Marketing
While manual link acquisition is great, designing a link building flywheel using content marketing is even better. That means creating a system that natural attracts new backlinks over time. This ensures you’ll always acquire new links even if a few are lost along the way or manual link building stops.
Outreach is a useful marketing and sales tool. We use it to reach out to possible linkers that require a more strategic approach such as journalists, bloggers, industry influencers, etc. Sometimes we may contribute content to these link candidates on your behalf to obtain a link citation. We know how to make your business shine and cleverly convince people to say YES.
Repeat From Link Research
As previously noted, links are lost and won on a regular basis. So it’s very important that we continuously research new candidates and acquire more backlinks. However, we always do our best to obtain links that stand the test of time at SEO Explode.