New York is home to 8.6 million residents, which is part of what makes it a great place for commercial businesses. The city has many amazing attractions such as the famed Statue of Liberty, Empire State Building, Time Square, and much more. So it attracts tons of tourists each year. Needless to say, New York, NY is one of the best places to be as a company that wants to thrive.
But, how do consumers shop today?
According to Internet Live Stats, Google’s systems process more than 5.5 billion searches per day. Bringing the yearly total to trillions and all of that success is due to a drastic shift in consumer behavior.
Here’s the thing. Locating information via the Internet has become the norm, being that it’s extremely easy to do so. We use search engines to answer questions, find directions to a local business, locate products, learn (education), find healthcare-related info, etc. Not to mention that practically everyone has a smartphone, making the web all the more accessible.
Imagine you want a brand new car for a moment. Was your first thought to a) pick up the phone book or b) use your smartphone to check out dealerships online or c) watch TV and hope a few car commercials show up? Chances are strong that you’ll use your smartphone. This is how modern consumers buy today. So how do you ensure the long-term success of your business in the digital age?