By now, you know that not ensuring your website is optimized for mobile searchers can cause ranking drops on the SERPs. Mobile is crucial and the mobile search market continues to grow, as more people become smartphone owners.
We overlook nothing when it comes to optimizing your web pages for mobile. So we start by auditing your website to reveal its true SEO standings. Our audit covers the following areas of mobile SEO.
- Search appearance
- A check for search engine penalties
- Social media presence
We then proceed with the following.
1. Making Your Website Mobile-friendly
In general, there are three ways to make your website mobile-friendly if it currently isn’t. These are responsive web design (recommended by Google), dynamic serving, and separate URLs.
Each one has its advantages and disadvantages depending on the business’s needs. We know how to implement all of them and can help you determine which one suits your situation best.
2. Addressing Page Speed
Page speed is officially a ranking factor and the websites that perform well with mobile searches load really fast! Unfortunately, a lot of organizations overlook this aspect of mobile SEO. But, it’s good news for any business that takes page speed seriously.
SEO Explode’s knowledgeable mobile SEO team will ensure your website’s pages load quickly and render perfectly for the best mobile experience possible.
3. Mobile Usability Testing
Mobile usability testing is the process of testing mobile platforms or websites according to their intended end users. That means our team will analyze your current website to make sure its properly configured for mobile with respect to your target audience.
Sometimes, companies have material on their site that isn’t accessible on mobile devices because of technical reasons unbeknownst to them. This is usually caused by improper system support configurations. We always test to address this area as well.
Beyond Mobile Optimization
As part of our process, we also investigate and provide solutions to situations in the following areas.
404 Error Codes
A 404-error code displays whenever a page can’t be loaded even though the website is reachable. In some situations, web pages that would otherwise load fine on desktop may fail on mobile devices and display a 404. Programming errors usually cause this issue. Though it’s more likely to occur in situations where dynamic serving or separate URL mobile setups are used.
The thing is too many 404-error pages can hurt your mobile SEO rankings. This is because each one takes away some of your Domain Authority (DA). This is especially true when backlinks or links from other websites point to 404 pages. That’s why we’ll test the view plus functionality of your mobile web pages on different resolutions, including varying devices.
There are more people searching the Internet using voice commands today. Tools like Alexa, Google Voice, and Amazon Echo are increasingly being used to find products and information online. This means each of your page’s content needs to be structured in such a way that these systems can easily pull the information.
While it may seem like a tricky feat to accomplish, we’ve been at mobile SEO awhile. We can help you snag customers who search the Internet via voice search.