By now, you have an idea of how many potential clients may be locally seeking your products or services online. And Long Island SEO services is how you make sure customers can find you. We use our proven process to help you attain your goals.
1. Auditing The Website
Is your website poorly designed? Does it have pages with duplicate content or underperforming copy? Is it up to date or outdated? Does it have a blog? All of these questions and more are answered during our Long Island, NY SEO audit. An SEO audit helps us make the most of every opportunity, including keyword or terms usage, UX (user experience) improvements, and much more.
2. Identify Keywords
This involves doing a lot of research to determine the best keyword targets for your business objectives. We look at what your competitors are using and consider the trends in your industry. Keyword research is how our team uncovers the most suitable terms to use when optimizing your marketing content.
3. Content Marketing Plan
SEO and marketing in general drives traffic to your business through the use of content. Whether it’s a quick social media blast, an interesting article, a bunch of educational videos, content is a critical aspect of marketing. SEO Explode will develop a content marketing plan that helps you rise to the top of search engine results and win more customers.
4. Check For Website Issues
We evaluate your website for hidden issues, which are often technical in nature. From slow load times, pages that fail to load or send out the dreaded “404” message, non-functional metadata, etc. we address them all. Our team of Long Island SEO service experts will make sure search engines fall in love with your site.
Citation building is the process of creating listings on local business directories (e.g. Yelp, 411, etc.). The most important thing about citations is information consistency. That means your company’s name, address, and phone numbers have to be accurate, including consistent across the web.
6. Link Building
Websites that do well SEO-wise have great backlinks and link building is how you acquire them. As previously mentioned, this is basically another site pointing back to yours via a link.
Ideally, you want every website that links to yours to be related in some way (e.g. by industry, sub-field, etc.). Link building isn’t an easy task and is the hardest aspect of SEO but we’ve got your back! A Long Island SEO services team like SEO Explode can help you naturally attract and earn backlinks that positively impact your rankings.
7. Repeat From Keyword Research
On a daily basis, consumers find information and products online using never before seen keywords. Plus search engines adjust their algorithms (a form of AI) or search results every single day. So it’s necessary that we stay ahead of the curve. This is why we continuously monitor for changes and repeat our process, starting from keyword research.