You want your business on the local map packs because most users stop there and never scroll down to view other companies. Fortunately, SEO Explode is your solution to this debacle. We look at the following areas during our process.
1. Local SEO Audit
The first thing we do is to audit your online presence or situation. We look at the big picture, ensuring that every aspect, even the smallest of details is analyzed. This helps us identify your business needs and formulate a plan of action.
2. Keyword Research
Using the right terms within your website helps bots or algorithms (a form of AI) determine relevance. Search engine algorithms are programmed to match up the searcher’s queries with the content on your pages among other things.
SEO Explode conducts keyword research to find out how people are searching for your products or services. Then we make sure those key terms are naturally present throughout your website. For example, a restaurant in New York will perform better on the SERPs if keywords like “restaurant in NY” are present on its homepage.
3. Local Content Strategy
Content is what powers local SEO marketing. That’s why our team will go to work on developing a robust local content strategy for your business. We strategically include content that’s relevant to your business and relate each publication to the target location.
For instance, one could publish social media posts about upcoming major local events or “evergreen” (content that’s always relevant) blog articles about their locality. These types of content establish trust with consumers and search engines.
Locals will likely trust your business because instead of only trying to sell products; you’re also being useful. Search engine algorithms will have less doubt about your company when evaluating it for local search positioning.
4. Review Existing Local Listings
You may already have your business listed locally on sites like Yelp, 411, and others. We review these listings for inconsistencies and ensure your description copies are of great quality. We’ll also create additional business listings on your behalf. This will help you rank higher on search engines and provide more places on the web for customers to find you.
5. Plan For Acquiring Reviews
Search engines place a huge emphasis on business reviews. This means companies who have good online reviews generally perform better than ones that do not. All reviews matter and can help your rankings on the SERPs but positive reviews are more impactful.
SEO Explode will design a plan for consistently collecting reviews from past clients/customers. That means all you have to do is keep your customers satisfied, occasionally ask them for feedback, and our systems handle the rest.
Organizations with the highest consumer ratings are almost always found at the top of local map packs.
6. Link Acquisition
Having links from other articles or websites that point to your site (backlinks) can improve your positions on the SERPs. Links from local online newspapers, magazines, blogs, etc. will improve local relevance.
The SEO Explode team knows how to build links that impact your local rankings in a positive way. We look at authority, associations, trust, and more before obtaining any backlink.
7. Social Media Optimization
Do you have social media channels? Social media is another place consumers go to find local businesses but also, having a good social presence is great for SEO.
We’ll ensure your social media profiles are optimized to give you a boost on the SERPs and increase incoming leads.
8. Repeat From Keyword Research
SEO is ever-changing like all things technology. In fact, Search engines make several adjustments to their algorithms daily and new keywords are discovered every day. So we never stop tweaking and improving according to the latest updates, including trends.