Link Building is one of the most important and highly used techniques associated with search engine optimization. In order for your website to rank well in the search engine rankings you must master the basics of link building. Essentially, link building is where other websites link back to your website. The more organic links you can get that link back to your site, the higher you will be ranked in the search engines. While having a bunch of links linking back to your site is very important, you need to ensure you are link building in the right way. There are good and bad ways to build a link and if you are not sure about which is which, you should contact Explode SEO to help you with your off-site SEO campaign.
One method of link building is manual link building, which is where you contact websites to request a link to your site. This is obviously incredibly time consuming and if you are looking to rapidly build your backlinks, this method will take a long time. When you contact websites to ask them to link back to your site, it is important that these sites are somewhat related to the niche that you are trying to target. While it is great having a ton of backlinks to your site, if these links are unrelated then the search engines will pick up on it and you will not be rewarded for this. For example, if you own a sandwich shop in Seattle, you could search “sandwich Seattle” and see what comes up. The first 25 or so sites that come up would be great to contact for link building. Anything where people would see your website on another site and want to click on it would be beneficial. You will likely have to offer a link to their site from your site in order for them to do this. As mentioned this is time-consuming, but these links are very valuable.
You can also pay to build links as well. There are websites out there that are devoted to link building where you pay them to have your link appear on relevant websites. This can get pretty expensive very quickly, however it is a lot more efficient in terms of time when it is compared to manual link building. However, you need to be careful when you use this kind of service as some sites are deemed unethical by the search engines and you will be penalized for it.
Perhaps the most effective way to build links is through writing content. Posting articles on sites, writing in forums and doing blog posts with a link back to your site are all great ways to build relevant and valuable links. Not only are these links valuable, but you will also appear to be a leader in your field if the articles are helpful to people and if they get something out of it. Posting articles on anywhere from article directory sites to social media sites can help your cause.
Link building is imperative if you want your website to be ranked highly in the search engines. Hiring a company like Explode SEO is highly recommended because building links for your site is no easy task. You need someone who is highly competent, committed and knowledgeable about the market and your niche in order to have a successful SEO campaign. With over a decade of search engine optimization experience, Explode SEO can take your website to heights you didn’t even know were possible!