Consider the following numbers according to CMI.
We have a proven process for efficiently executing content marketing plans, creating compelling and persuasive content pieces.
1. Goal Setting
Firstly, we find out what you want to accomplish by creating content (e.g. achieve brand awareness, grow sales, etc.). We use this information to direct our focus and craft a content marketing mission statement. Your mission statement summarizes the value(s) consumers will receive by engaging or interacting with your content. Then we set goals around fulfilling that mission statement.
2. Audience Research
The mission statement gets us started on the right path but audience research provides in-depth knowledge about who your target customers are. This info helps us more effectively generate and promote relevant content. At SEO Explode, we use the best research tools to uncover key demographic data like income, age, education, gender, etc. Also, audience research helps us understand target consumer priorities.
3. Process Planning
Nothing really gets done without a process in place. So we create an efficient process for producing and marketing content. This involves creating an editorial calendar, a method for evaluating project viability, budget considerations, and more. The content marketing process is regularly adjusted based on market feedback to improve overall workflow and subsequently ROI.
4. Audit Existing Content
You may already have existing content on the web. Some of them may require adjustments such as checking for accuracy or general updates. We also look at what you already have, assess how they’re performing, and address any content gaps. Content pieces may be replaced or improved depending on the situation. Audits are an important aspect that’s included in all content marketing services packages.
5. Keyword Research
Consumers use keywords to find information on the web. Search engines also depend on keywords to properly assess and rank your web pages on the SERPs (search engine results pages). Keyword research allows us to identify the best and most lucrative keywords to target when creating or marketing content.
6. Create New Content as Needed
Some of our customers come to us with an in-house content creation team while others do not. At SEO Explode, we can handle both content development and marketing or simply take care of one need.
7. Ongoing Keyword Research
New terms are used daily by people to find solutions online. That’s why keyword research is an ongoing activity. We continuously conduct research to uncover keywords that fit with your content marketing plan. So whether we’re handling content marketing, content creation, or both, we make sure your business is on top of things.