Archive for Website Guideline

How to Become an Authority Site in Google’s Eyes

Almost every small business is fighting an uphill battle to rank their site at the top of Google. Creating a site is easy but the challenge is to transform it into an authority site that Google favors. If you are successful in making your site an authority site in Google’s eyes, rankings will come automatically. […]

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How SEO is One of the Most Affordable and Effective Forms of Marketing

The digital marketing industry is a huge one. There are countless companies offering a range of digital marketing services – SEO, PPC, social media marketing and content marketing. But do you know which of these services has the most demand? Alexandra Tachalova recently conducted a survey which revealed that SEO is still the most desirable […]

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How to Clean Up Your Link Profiles

Bad or low quality links can easily hurt the search engine rankings of a website. If you’re an SEO professional or an internet marketer, you definitely understand why it’s crucial to keep a close watch on the link profile of a website. Articles about link removal or link profile clean up simply abound the web. […]

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How to Give Your E-Commerce Website a Quick Boost in Search Engines

Putting together a fancy e-commerce website with a list of all your products offered at a competitive price is only the fundamental step. What’s next and the most important step is to make sure people can easily locate your website when they’re conducting a keyword search. In fact, your e-commerce website or online store should […]

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Why Your Business Should Use Explainer Videos

Have you ever used explainer videos for online marketing? Not just big brands, but even small and home-based businesses are using them as an effective way to communicate with their target audiences. Visual content is witnessing explosive growth, and explainer videos are being created in large number because they have been proved to be ‘communication […]

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A Quick Guide to Writing Value-Added Content for Your Website

Content writing is a crucial part of the website building process. When you’re planning to launch a new website for your business, you’ll need to put in a great deal of time and energy for creating value-added content. You can easily differentiate one website from another on the basis of the quality of content. In […]

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How to Use Videos to Improve Your Website’s SEO

The next big thing that will revolutionize the online marketplace is video. Among all other mediums of communication on the web, videos have the power to quickly influence and engage potential customers. While customers certainly like to go through articles, blog posts, PowerPoint presentations and infographics, videos stick into their memory for a longer period […]

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5 Tips for Conducting a Local Search Audit

Detailed planning is a crucial part of working out a strong SEO strategy. In order to build a local search strategy which yields results, therefore, you should never forget to conduct an extensive audit for the same. But before you get started with the audit, you should be crystal-clear about what type of data you […]

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Google’s Latest Pigeon Algorithm Update (and Recommended SEO Tips)

Last month, Google pushed out a new major algorithm update – Pigeon (name coined by Search Engine Land). It’s actually an update which impacts local search. Rolling out search updates has now become quite synonymous with Google, because it’s now happening very quickly and consistently. Webmasters are always on their toes so that they don’t […]

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4 Pieces of SEO Advice to the Modern-Day Webmaster

There are tons of webmasters who even today are trying to game Google. But the harder they try, the worse the situation gets. The point is clear – No matter how smart you think you are, it’s just impossible to game the Google algorithm. Particularly, after the release of the Panda and the Penguin algorithm, […]

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