Archive for SEO

How to Create Blog Posts That Rank High in Google

Do the blog posts that you write with so much effort also bring you a good amount of organic traffic from search engines? It’s true that SEO has become more difficult and more competitive in the last few years, specially after Google rolled out a series of massive changes to its ranking algorithm. There’s a […]

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How SEO is One of the Most Affordable and Effective Forms of Marketing

The digital marketing industry is a huge one. There are countless companies offering a range of digital marketing services – SEO, PPC, social media marketing and content marketing. But do you know which of these services has the most demand? Alexandra Tachalova recently conducted a survey which revealed that SEO is still the most desirable […]

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SEO Ranking Factors for 2016

What’s your strategy for higher search engine rankings in 2016? Google uses as many as 200 factors to rank websites and web pages. And it doesn’t explicitly tells much about how different ranking positions are assessed. There are new algorithm updates at the interval of every 2-3 months. While newbies keep guessing things, there are […]

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Why Your Business Should Use Explainer Videos

Have you ever used explainer videos for online marketing? Not just big brands, but even small and home-based businesses are using them as an effective way to communicate with their target audiences. Visual content is witnessing explosive growth, and explainer videos are being created in large number because they have been proved to be ‘communication […]

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SEO is Not a Tactic, It’s a Strategy!

‘Not Provided’ keyword data in Google Analytics has gone away. Google’s Panda algorithm compels every webmaster to focus on the quality of content while its Penguin algorithm sends a clear signal that spammy link building tactics must be avoided. Considering the shift that Google’s algorithm has taken, one can easily say that SEO is no […]

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5 Tips for Conducting a Local Search Audit

Detailed planning is a crucial part of working out a strong SEO strategy. In order to build a local search strategy which yields results, therefore, you should never forget to conduct an extensive audit for the same. But before you get started with the audit, you should be crystal-clear about what type of data you […]

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4 Pieces of SEO Advice to the Modern-Day Webmaster

There are tons of webmasters who even today are trying to game Google. But the harder they try, the worse the situation gets. The point is clear – No matter how smart you think you are, it’s just impossible to game the Google algorithm. Particularly, after the release of the Panda and the Penguin algorithm, […]

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4 Essential Tips for Conducting a Competitive Keyword Analysis

The potential of competitive analysis or intelligence can never be ignored, regardless of the industry or niche your business belongs to. Even when it comes to developing a SEO strategy that will help you beat out the competition and get ahead in the race of SERPs, conducting competitive keyword analysis could immediately create a win-win […]

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3 Pillars of a Strong SEO Strategy

Over the past one year, Google has been awfully busy giving its search ranking algorithm a substantial overhaul. While it’s true that one SEO strategy doesn’t work for all industries or niches, it’s also important to understand that your strategy for ranking high on Google should be planned adhering to the latest guidelines of the […]

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Even a Small, Careless Change Can Ruin Your SEO

The game of SEO is changing faster than you could ever expect. Almost every month, you get to hear about new Google updates or stories of website/ blog search penalties. If you thought you can manage your website’s SEO on your own, you’re severely mistaken. Particularly, when your website means business, you can never afford […]

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