There are several metrics that you can use to evaluate the quality of a website as far as its search engine rankings are concerned. You might have heard about domain authority. But have you heard about page authority? In fact, both these metrics are used together by search engines to rank individual web pages of a website in SERPs.

That’s why, it’s crucial to understand the significance of page authority as a ranking metric. At the same time, you should also try to find out how you can increase it for better search rankings.

Page Authority

Basically, the page authority indicates the likeliness of an individual page to rank well in SERPs. That means a web page having a higher page authority will also rank higher in search engine results. Conversely, a lower page authority reduces the likeliness of a page to be found by people searching online. Every page of a website has a different page authority.

The page authority of a web page is calculated on a scale of 100. The higher is the page authority, the more is the likeliness of ranking higher in search. Therefore, you should focus on increasing the page authority for each page on your website for better rankings and more keyword traffic.

Three key factors on which the page authority depends are –

  • Textual content of the page (amount, quality, freshness)
  • Images (relevant, appropriate alt text)
  • External links

If you plan to increase the page authority of the web pages that your website contains, you should consider all the above-mentioned factors. Since top quality content still rules the web, it’s the very first thing that you should consider to improve the page authority. Apart from textual content, graphics also play an important role in the SEO of a website. Therefore, you should make sure all the graphics or images on your website are relevant and use appropriate alt text or tags.

External or inbound links are like votes in the favor of a web page. That’s why the more third-party links point back to a web page, the better page authority it will be able to achieve.

However, it’s content where you need to begin. Without having top quality content on your page, it’s simply impossible to attract lots of external links and build a high page authority. No matter what niche you belong to, you should start to use an editorial calendar to create high quality content on a consistent basis. While you ensure quality of content, it’s also important to make sure that this content is usable, detailed, interesting, informative and relevant.

Domain authority of a website also affects the page authority of each of its web pages. If you are able to build a good domain authority, it will increase the chances of building page authority quickly. If you lack SEO experience, it’s advisable to consult an experienced SEO professional or work with a reputable SEO service provider to develop an effective campaign to increase the page authority of the individual pages of your website.