‘Not Provided’ keyword data in Google Analytics has gone away. Google’s Panda algorithm compels every webmaster to focus on the quality of content while its Penguin algorithm sends a clear signal that spammy link building tactics must be avoided. Considering the shift that Google’s algorithm has taken, one can easily say that SEO is no more about depending on a couple of tactics. But, what is most surprising is the fact that many webmasters are looking for new tactics to boost search rankings even today.
Sorry, we’ve had enough SEO tactics already!
Times in the SEO industry are changing too fast. If you believe that you’ll be able to dominate the Google search results by using only a bunch of tactics, you’re still living in the Stone Age. You may think that all it takes to rank at the top of search results is building a couple of links, having some content on your website and inserting the money-keywords here and there in the content. But, that’s not how SEO works in the modern day.
Those days are over!
Today’s SEO is no more just about keywords. The point is that you need to change the approach quickly, right from the start. Don’t bring your SEO to the table with a spreadsheet of search rankings. In fact, your focus should make an immediate shift from algorithms to the needs of users.
The moment you think about improving the search rankings of your website, you should start thinking strategically – step by step. You should be ready to invest adequately in research, analysis and implementation, if you’re really serious about throwing your competition to the dust and dominate the search engines for a long time. That doesn’t, however, mean you won’t use tactics. Of course, you’ll use the tactics that are in adherence to the latest Google quality guidelines. But your SEO strategy will remain on top of everything else. It’s high time that you understand what good SEO could mean to your online businesses.
Here are the important steps that you’ll need to follow to develop a SEO strategy that hits the nail on its head –
- Define your target audience (and what they like)
- Conduct categorized keyword research
- Define your key competitors (and spy on them to learn)
- Look for gaps and opportunities
- Create a customized SEO strategy
- Measure and track the results
- Prioritize, summarize and improve
While developing your SEO strategy, you should appropriately focus on each of the above mentioned steps. Of course, you’ll need to bring people from other departments in your company onboard. You can never leave this job to only a handful of your in-house SEO guys. At the same time, you should also understand that an effective SEO strategy is built upon the foundation of a good website. Unless you pay serious attention to creating a well-structured website, you’ll never be able to convert visits into leads or sales.
It’s also crucial to understand that no SEO strategy can ever be termed as effective if it doesn’t include content marketing. High quality and customer-focused content is, in fact, the backbone of a powerful search ranking strategy. Your strategy will never bear fruit if you lack content that your target audience is desperately in need of. Depending on the results of your target audience research, you should create remarkable content that fulfills their day-to-day needs, removes their doubts, educates them and makes them better buyers. If you’re ready to shift from ‘tactics’ mode to ‘strategy’ mode and follow all the above-mentioned guidelines appropriately, you can be sure to become a SEO superstar.
In any case, you should always keep yourself abreast of the latest news and developments in the SEO industry. Remember, the SEO industry is evolving with each passing day. New algorithm changes, updates and ranking factors are always making the news. By staying on top of it all, you’ll be able to tweak your SEO strategy according to specific requirements in time.