What makes SEO interesting is that it keeps changing or evolving. As the web world continues to get populated with more and more websites and blogs, providing users with top quality results becomes a huge challenge for major search engines like Google. No doubt, Google continues to get better with time, with more refined algorithms and sophisticated spam fighting technology. Webmasters, therefore, need to keep a close watch on what’s next.
If you are confused as to what Google SEO will bring over the next few months, given below are a few key signals to watch out for.
The Next Generation of Penguin
Many of you may think that the next generation of Penguin algorithm (i.e. Penguin 2.0) is over. Though it started to roll out a little while back, it’s not over. In fact, this new generation of spam fighting technology is in full swing. As the Penguin algorithm continues to get more sophisticated, you need to make the required changes to your link building strategy.
Penguin 2.0 will be on until Penguin 3.0 starts to roll out. So, you can expect the Penguin algorithm to get even stronger.
A few months back, Google brought its axe down on several UK-based newspapers and news websites. These sites were penalized because they were selling links to pass PageRank.
Be informed that such PageRank penalties are still continuing and will continue over the next few months as well. If you are selling links on your website, you don’t only run the risk of losing your PageRank altogether but you can ruin the entire search rankings of your website in Google.
Sophisticated Link Analysis
Backlinks analysis is a major issue with Google. Before Google decides to rank a website in its search results, it takes a look at its backlinks profile. Over the next few months and beyond, you can expect Google to come more heavily on the backlink analysis issue.
If the backlinks profile of your website looks unnatural or irrelevant, you will be in serious trouble.
Backlinks analysis should become a routine with webmasters.
Improved Communication via Webmaster Tools
Google Webmaster Tools does a good job of informing webmasters on a wide range of issues relating to the health of a website. Whether it’s about crawl issues, indexing issues or ranking issues, you can expect better communication with Google via the webmaster tools.
More Refined Panda Algorithm
Till now, Google has updated its Panda algorithm around twenty-five times. In the near future, Google will try to add additional quality signals to its Panda algorithm to evaluate the exact quality of a website.
If you are a web property owner, you should start to evaluate the content quality of your website on a regular basis. While creating content, you should always focus on the needs of your target audience. You need to create value-added content to your website on a consistent basis, while maintaining variety.
Check your website for duplicate, low quality and think content right now. And get ready to come up with a powerful strategy so that you can improve the quality of your website and maintain it as you go into the future.
First released in February 2011, Google’s Panda algorithm has created a lot of noise around the web. Till now Google has updated their Panda algorithm more than 20 times. Every time a Panda algorithmic update occurs, it’s like – ‘Was it my website this time?’ There’s so much fear among webmasters. Though most of the webmasters and SEOs know that Google’s Panda targets sites with low quality content, most of them are unsure of what Google calls ‘good content’. It’s Google’s definition of good content that’s mysterious.
However, going through the Google’s webmaster guidelines reveals a lot of things about the content quality Google strives for. Therefore, it’s essential to evaluate the quality of your website’s content as well so that you are sure no Panda update is going to hit you in the near future.
If you are worried as to how you can safeguard your website or blog from future Panda algorithmic updates, given below are some of the most useful tips that can be of great help. Let’s check them out.
Clean Up Duplicate Content Issues
The consequences of having duplicate content on your website have changed quite a bit after Google released their Panda algorithm. Earlier, a couple of duplicate pages didn’t hurt the entire search rankings of a website. Now, even a few duplicate web pages can cost you an entire website.
So, you need a good spring-cleaning.
Remember, it’s not just the web pages that you need to check out. You need to take a microscopic look at the Meta data across your website as well. Many times, you’ll have duplicate Meta tags running on a number of pages of your website and you wouldn’t have an idea.
Gear up. Take a serious look at your website and try to remove every single piece of duplicate content before it’s really too late.
Improve Thin Content
One of the most important tips to make your website Panda-proof is to improve those website pages that have thin content. If you don’t know, thin content pages are those web pages where you have little to no content at all. Such pages serve no value to the user.
Web pages that don’t bring any real value to the user are considered to be thin content pages by Google. Therefore, you need to find all such pages on your website and start adding good content there.
Develop a High Quality Content Strategy
Finally, you need to work out a strategy through which you can consistently create top quality content on your website or blog. Now that Google’s Panda is out in the open, it’s only lots of top quality content that will save your site and give it better search engine rankings for the long term.
Depending on the niche your site belongs to, you need to step into the shoes of your readers or the target audience. You should understand their day-to-day issues, common problems and queries.
While creating new content, ask yourself –
- Does this content provide real value?
- Is the content well-written?
- Is the content easy to understand for readers?
- Will readers find the content good enough to share with others?
- Is the content link-worthy as well?
Every piece of content that you feature on your website should solve the target audience’s problem. It should make the life of your readers easier. By focusing on the points mentioned above, you’ll be able to create content that your audiences love reading, seek knowledge from and are compelled to share with their family, friends and colleagues.
SEO isn’t black magic as many would assume. Over the last couple of years, SEO has changed (read evolved) in so many ways. There are more Google algorithmic updates than ever, with more frequency. Then you have the much popular Panda and Penguin updates by Google. SEO has also gone on to include social signaling as one of its most important aspects in the modern day.
Today, you need to keep a close watch on the upcoming algorithmic changes. If you miss any one of them, you could get yourself in serious trouble. To achieve success with the search optimization process, you need tactful planning, vigorous analysis and effective implementation.
If you look at today’s SEO wearing the spectacles of the past, you can easily fail with a campaign. Let’s have a quick look at four reasons that will lead to the failure of an SEO campaign.
#1. Lack of Planning
SEO is no more about just anchor text or the money keyword. There are several important aspects of an effective SEO campaign. If you want to get good results out of your efforts, you must never forget to plan.
To create a solid action plan, you should –
- Do a quick website/ blog review
- Conduct extensive keyword research
- Analyze the competition
- Know the latest SEO trends/ developments
- Understand your SEO goals
Without an effective plan, your SEO campaign can easily fall flat. Planning will keep your SEO on track for the long-term.
#2. Ignoring the Value of Content
Gone are the days when SEO was nothing more than keywords. In those days, you could start to rank for certain keywords merely by increasing the density for those keywords on a webpage.
Today, top quality content is the backbone of effective SEO. It’s simply impossible to rank a website or blog at the top of search engine results pages (SERPs) without creating content that resonates with the target audience. Therefore, always remember to include quality content creation into your overall SEO strategy. Search engines have evolved to rank websites on the basis of the quality of content the latter feature.
#3. Stopping Too Soon
Don’t get impatient with your SEO efforts. If you thought you could see the results of your SEO efforts in just 1 or 2 months, you need to think again. An SEO campaign may take 4-6 months at least before it delivers results. If you work on your SEO strategy just for a few weeks and then stop, waiting to see results, you may not be able to see the dawn of the day.
So, don’t pull the plug too early.
And have some patience!
#4. Using Black-Hat SEO Tactics
Today’s search engines have become smarter enough to quickly detect spam or black-hat SEO tactics that webmasters may use. If a website uses black-hat tactics to jump higher in search engine rankings, a single algorithmic update can send it straight to hell. In the post-Panda and post-Penguin era, webmasters and website publishers need to be extremely careful with the quality of their tactics.
Most importantly, clients too should keep themselves completely aware of the tactics that their chosen SEO agency uses. There are many SEO companies that use spammy SEO even today.
So, choose your SEO company wisely!
Guest blogging is not just an effective SEO technique, but it’s actually white-hat SEO in its purest form. It’s due to the huge benefits of guest posting or guest blogging that more and more SEO companies are offering these services. However, most of them are spamming the web in the name of guest posting. And there are very few agencies that truly understand the entire concept of guest blogging and how it should be approached to maximize website SEO benefits.
Whether you have a blog or a website, guest blogging has the potential to take your site’s SEO to the next level. In the post-Penguin era, it has emerged as one of those SEO tactics that are safer and more effective.
Guest Blogging and Its Huge Benefits
In simple terms, guest blogging or guest posting is publishing articles on a blog that’s not your own in a bid to boost the SEO of your own website or blog. Though a lot of people think that guest blogging mainly serves the purpose of building backlinks, it’s actually much, much more.
Guest blogging is a highly useful technique to –
- Drive more traffic to your website or blog
- Create awareness about your brand or products
- Build online communities
- Attract more email subscribers
- Generate targeted traffic
- Connect with other potential niche bloggers
Provided you adopt the right approach, you can effectively use guest blogging to improve the SEO of your website and give it a better position in major search engines like Google.
Beware of Mistakes!
But brace yourself! It’s also quite easy to make mistakes with guest posting like many bloggers or guest bloggers are already doing. If you are not fully aware of what guest blogging is and ‘what it is NOT’, you run a high risk of getting yourself into trouble. Worse still, a wrong approach towards guest posting can ruin the reputation of your brand and send your small business website straight to hell, even before you actually realize it.
Guest blogging is not article distribution or article syndication where you can create low quality articles at random, and publish them on any blogs where you get a chance or get approved.
While writing guest articles, you should also not focus too much on links. If you get obsessed over links, it’s quite easy to compromise on the quality of guest articles that you create. When links is all on your mind, you can also start to abuse anchor text or linking text (placed in the author bio of the guest article). With each guest article, in fact, you should endeavor to enhance your online reputation, showcase your niche expertise and create loyal customers.
And the rest will follow itself.
Where to Publish
Though it’s important to pay close attention to the quality of guest articles you write, it’s even more important to find those articles their appropriate homes. You shouldn’t publish guest posts on just any blog. In fact, there are several key factors that you should consider while choosing blogs.
Before you choose blogs to guest-post, make sure –
- It’s relevant to your own niche.
- It has a handsome Google PR (3+ at least)
- It produces top quality content.
- It publishes blog posts consistently.
- It has a strong social media influence.
- It gets a good number of comments.
Any blog that fulfills all the above-mentioned conditions should be a good fit for publishing your guest articles. Whether it’s about growing your site’s audience or expanding the presence of your business, locating authoritative blogs for guest posting is extremely important.
Are you using guest blogging or posting to improve the SEO of your website? Feel free to let me know what you think.
Without effective SEO, it’s almost impossible to keep a blog growing and achieve the kind of success you have always dreamt of as a blogger. SEO or search engine optimization is something that can’t be learnt in a day, a week or even a month. If you plan to optimize your blog for better search rankings and write each of the posts with some specific keywords in mind, you’ll need to have years of experience.
A novice blogger’s head starts to spin when it comes to doing SEO on their brand new blog. And SEO becomes a really serious issue if your new blog (regardless of its niche) doesn’t get adequate keyword traffic even after six or eight or twelve months of starting it.
So, what do you do?
Well, there are some guidelines or tips that are essential to the search optimization success of a blog. Given below are four of the most important tips that you can apply to your blog to give it a better position in search engines, attract more traffic and achieve your blogging goals.
Focus on the Quality of Each Post You Write
If you lack extensive SEO experience, there’s one thing that you can do to compensate. Don’t be surprised. The best you can do in this situation is start paying attention to the quality of each blog post that you write. After Google’s Panda algorithm roll out, the quality of content has become the center of attention for every blogger that wants SEO success.
If you were focusing on the number of words till now, stop doing that right away. Number of words doesn’t matter unless you are producing top quality. If you have said enough in 400 words, there’s absolutely no need to exceed the length of the post to 500 or 600 words.
Whether it’s a 300-word article or a 600-word article, make sure you aren’t creating fluff. Write for the audience of your blog. Write to solve the issues of your blog readers. Keep it up!
Include Keywords in Titles
While looking at a blog post, the very first thing that Google pays attention to is its title. Though it’s advisable to create titles that resonate with the audience, it’s also essential to make them keyword-rich.
However, don’t ruin the uniqueness of your blog post titles by stuffing them with only keywords and nothing else.
Create unique titles while including the important keywords.
Interlinking your own blog posts is all about providing your blog readers with more, relevant useful information. Remember, the significance of linking to the existing posts on your blog from a new blog post is extremely high, most importantly in the post-Penguin and Post-Panda era.
Interlink only for the sake of providing further details or information on a particular topic that your readers are going through.
In any case, don’t overdo it.
Build a Natural Backlinks Profile
In the post-Penguin era of Google, it’s extremely important to build a backlinks (links pointing back to your domain) profile that looks natural. Remember the best links are those that you get unsolicited.
Google’s Penguin algorithm is specifically formulated to keep a close watch on link spam and penalize those that indulge in black-hat link building techniques like participating at link networks or buying links.
Safe and quality link building tips include –
- Guest posting or guest blogging
- Writing product reviews
- Interviewing industry experts
- Building credibility as a niche expert
All of these activities will lead to generating lots of top quality backlinks for your website or blog the natural way. In the post-Penguin link building era, relevancy matters the most. Links that come from niche-relevant and authority sites will bring you the maximum SEO benefits.
How much keyword or organic SEO traffic does your blog or website get every day on an average? Feel free to share opinions or tips.
Search engine optimization is a great tool for businesses large and small because it offers such variety and flexibility. Some SEO techniques used by SEO company include article writing for your website, for an article directory, profiles on social networks, videos, as well as article spinning, all of which can be linked back to your company website. This is when content you’ve already produced on your site is similarly written with additional keywords contained in the pieces. It effectively promotes your site to the top of search engine rankings when more keywords are used relating to your niche market.
The downside to using article spinning is not just the recent changes made by Google to stop it, but the fact that with slight nuances or meanings changing between words and articles, your spun articles will not read as well as articles constructed by a human being. The words replaced can result in gibberish, sentences which do not quite make sense and sound like they were written in India. What began as a perfectly good article can quickly become meaningless. When readers see this level of writing on your site it can turn them off of your articles and reflect poorly on your business. This will reduce your overall traffic as well as your SEO, reducing your rank quickly. While article spinning was once a viable option for increasing SEO, it is not a punishable offense which produces nonsensical jargon. If the content you are writing is for another site, such as an article directory, then you can utilize backlinks. The best way to utilize backlinks in this manner is to place the link to a keyword throughout the text, rather than placing the link at the end of the content. This goes hand in hand with the third and final step.
With Youtube, you can benefit through SEO postings. It is important that you understand that personalized videos or comments can draw more attention and comments in the comment sections which can then aid your SEO ranks continually, placing you higher. You can start to raise your SEO rank by having people become a fan of your youtube account. Once they are friends on their Facebook account then you can send them weekly or bi-weekly posts on their Facebook wall linking them directly to your new video and encouraging them to watch the videos all the way through, post comments in the comment section.