28 Aug 2014

4 Essential Tips for Conducting a Competitive Keyword Analysis

SEO Comments Off on 4 Essential Tips for Conducting a Competitive Keyword Analysis

The potential of competitive analysis or intelligence can never be ignored, regardless of the industry or niche your business belongs to. Even when it comes to developing a SEO strategy that will help you beat out the competition and get ahead in the race of SERPs, conducting competitive keyword analysis could immediately create a win-win situation for your business growth.

But, the fact is, there are very few webmasters or SEO professionals that pay adequate attention to this essential process. And that’s exactly the reason why most of the Competitive Keyword AnalysisSEO campaigns yield little or no results at all. Doing competitive keyword analysis is crucial if you plan to stay relevant, be competitive and generate more revenue in the long term. Of course, the process requires a good investment of time and money but it’s certainly worth the effort.

Given below are four important tips that you should follow to keep yourself on the right track and get the maximum out of a competitive keyword analysis.

#1. Know Your Key Competitors
The very first step is to track those companies or businesses that you’re competing against. You may think that you know a few of them already, but that may not be all that you need to know. If you conduct some extensive research, you’ll come to learn that there are many other competitors who you may not be aware of yet. Though you can get started with the major search engines like Google, Yahoo and Bing in the first place, there are also several tools that you can use to look for the key competitors in your niche.

Once you have the entire list of companies you’re in competition with ready, you can narrow it down further to focus on the most important of the lot. Appropriate research in this direction might just prove to be an eye-opener for you.

#2. Find Out What They’re Doing
Next, you should prepare yourself to dig a little deeper. Once you have the list of your key competitors with you, it’s time to know more about them and the keywords they’re using. Check out their company websites, blogs, product pages, category pages etc. Take a microscopic look at the keywords they’re using and how they’re using them. By closely analyzing the keywords that your competitions are using, you might come up with many new keywords.

As you learn about new keyword opportunities, find out whether those keywords are actually relevant to your products or services. Keep those that relate to your business really well while filtering out those that you’re sure won’t benefit you much or won’t attract profitable clicks.

#3. Use a Keyword Tool (and Explore)
Of course, you won’t find out about the real potential of various keywords on your own. Choose a free or a paid keyword tool and conduct an in-depth research to know more about the keywords that you’ve discovered by researching your key competitors. Take a look at the level of competition and the volume of global/ local monthly searches for each group of keywords you’ve found.

#4. Choose the Best Keywords
Finally, it’s time to select the best keywords that you’ll use to launch a new SEO campaign or boost an existing one. The keyword choices should be made depending on the nature and the current search engine status of your website. If your website, for example, is commercial, you should go for those keywords that have the most commercial intent (as opposed to those keywords that have an informational intent). It’s also advisable to go for those keywords that have a high search volume but less competition.

Key Takeaway
Selecting the best keywords to improve the SEO of your website or blog is not what’s more difficult. What’s actually difficult or consumes the most time is the compilation of the data that ultimately helps you make that final decision about the keywords that will deliver you the best results.

12 Aug 2014

3 Pillars of a Strong SEO Strategy

SEO Comments Off on 3 Pillars of a Strong SEO Strategy

Over the past one year, Google has been awfully busy giving its search ranking algorithm a substantial overhaul. While it’s true that one SEO strategy doesn’t work for all industries or niches, it’s also important to understand that your strategy for ranking high on Google should be planned adhering to the latest guidelines of the search engine giant. To dominate searches in 2014 and beyond, you should devote adequate time to planning or re-structuring your SEO strategy to get ahead of the competition quickly.

Though there are several areas where you can focus your SEO efforts and numerous tactics that you can include in your plan, there are three important pillars to build Strong SEO Strategyyour strategy upon.

Here’s a look at those three core components –

#1. Links
Most of the SEO strategies fail only because they pay little or no attention to building links. But only building links is not enough. More importantly, after Google’s release of its Penguin algorithm, the way links were acquired till now has changed considerably. On the one hand, adequate attention has to be paid to acquiring the right type of links. On the other, how you acquire those links should be in accordance with the new rules that Google has laid. For example, link building tactics like exchanging links or purchasing links have been declared as spam or black-hat.

Now, you should build the right (high quality and relevant) links without using any underhand techniques, which means you have to earn those links naturally or unasked on the basis of your site’s content quality.

#2. Content
I’m sure you’ve heard about the term ‘content marketing’ becoming the most important factor in the modern SEO era. Whether you’re a business owner or an online marketer, high quality content delivered consistently is the winner’s secret. You can’t ignore it anymore. If you plan to boost the SEO of your website or blog and keep on generating leads quickly, you should start focusing on creating content that your target audience is actually looking for. You should be able to understand the day-to-day issues of your customers and offer them content that will bring them real help. To fulfill your ongoing content requirements, you’ll also need to develop a good in-house team of your own content writers or outsource your needs effectively.

#3. Social Media
Great content can’t reach your customers on its own. Social media platforms like Facebook, Google Plus, LinkedIn and Twitter provide you with an excellent option to market your content easily. Your SEO strategy can never leave out social media because search engines have also started to measure the quality of content by the amount of shares, likes or tweets (i.e. social signals) it gets. If you take a look at some of the brands in the popular niches, you’ll know how they’re using social media as a quick tool to get their content in front of the target customers while increasing the traffic to their sites manifolds.

However, you should always choose the social media platforms you’re going to use carefully so that you don’t waste your time.

11 Aug 2014

What to Do If You Face an Unnatural Links Penalty

Link Building Comments Off on What to Do If You Face an Unnatural Links Penalty

Manual actions by Google are quite common these days. According to official figures, the search engine leader levies over 400,000 manual penalties every month against those websites or blogs that violate its quality guidelines. ‘Unnatural links penalty’ is the most common among these manual actions. If you haven’t restructured or modified your SEO strategies yet, there’s no guarantee that you’ll be able to escape from such penalties by Google.

Even though prevention is better than cure, the reality of the matter is that many webmasters are already facing the heat while struggling to recover from an unnaturalUnnatural Links links penalty.

What an ‘Unnatural Link’ Means
Whether you’re a webmaster or a web property owner, it’s important to keep yourself up-to-date with the actual meaning of ‘unnatural links’ so that you can steer clear of them easily. According to Google itself, any link that you build with the intention of tricking its algorithm and blasting a site’s way to the top of its search results is termed as unnatural. Unnatural links include both – links pointing to your site and outgoing links from your site.

More specifically, you shouldn’t indulge in practices like buying links from high PR third-party websites, selling links, exchanging links to an excessive limit, linking to sites that are not related to your own site’s niche, creating a network of sites or pages just for the sake of building links from them and using any kind of techniques to automate the process of link building.

If you’re practicing any of these underhand techniques for improving a site’s search engine rankings, brace yourself!

If You Receive an Unnatural Links Penalty
Let’s come to main point. It’s good that you now understand what an unnatural link really means. But if you’ve been penalized already, you should be able to take the appropriate steps so that you can recover from this penalty and get your online business back on track once again.

Before you even create any hue and cry, what’s crucial is to confirm whether the manual penalty you’ve been imposed is actually an unnatural links penalty. Not being fully aware of the circumstances will only lead you to taking the wrong remedial steps which may further aggravate the issue. If your site has been penalized with an unnatural links penalty, you’ll most likely receive a similar message in your site’s Webmaster Tools account (if you’ve it set up). If you have an unnatural links penalty message in your account, you’re ready to act.

Here are the key steps you’ll need to follow –

  • Identify all the unnatural links
  • Get them removed
  • File a reconsideration request

Though the entire process consists of these three main steps, the actual process of locating the unnatural links and removing them is not going to be easier. You should possess extensive SEO experience and skills to complete each step effectively so that you can successfully have Google lift the manual penalty. When it comes to identifying which links are unnatural or deciding whether you should remove them, it’s easy to make mistakes.

If you’re too desperate or overzealous, you could even ruin your site’s search rankings by removing those links that instead of being poor quality were earned naturally or unsolicited. When you’re sure about all the links that might have caused the trouble, you can remove the links that are under your control. For those links that aren’t under your control (i.e. third-party pages linking to you), you can first request the webmaster to remove the same. In case your effort fails, another option left with you is to get rid of the linked page altogether. Additionally, you can also use Google’s Disavow links tool to tell Google to ignore those harmful links that aren’t under your control. However, this step should be taken only when you’ve made all the possible efforts and tried your level best to remove all the unnatural links your site has.

Finally (when you’re fully satisfied that your site has no more unnatural inbound or outbound links), you should file a reconsideration request with Google. If all goes well, you can expect to receive a reply from Google saying that the manual spam action against your site has been revoked.

Have you received an unnatural links penalty ever? Please feel free to leave a comment or share your experiences.

22 Jul 2014

7 Tips for Creating Linkable Content

Blogging, Link Building Comments Off on 7 Tips for Creating Linkable Content

How are you doing in the pure white-hat era of link building? Whether you’re a webmaster or a web property owner, you should be aware that you can’t build links using spammy tactics anymore. Buying links will quickly get you penalized by Google. Sending automated emails to webmasters in bulk won’t keep you safe either. The improved Google quality guidelines have made it quite clear that you have to earn links rather than getting them.

That’s exactly where the art of creating linkable content comes into play. As the SEO industry continues to change with each passing day, content has taken center stage.Creating Linkable Content If you plan to enhance the SEO of your website, you should devote adequate time to creating content that people would like to link without your asking them to do so.

But do you know how to create linkable or linkworthy content? If you don’t, given below are seven tips you should use.

#1. Long-form Posts/ Articles
If you want to build high quality links quickly, you should make sure that your content strategy also includes creating long-form posts. Blog posts that are detailed and carry in-depth information are highly likely to be linked by others. Of course, writing a 1500-word or a 2000-word post takes lots of research and time. But you can be sure that it will pay great dividends, provided you focus on delivering something that offers real value to readers.

#2. Infographics
Do you know what an infographic is? Well, it’s a visual representation of essential data or information. Since humans are visual creatures, well-researched and well-crafted infographics have proved to be a great tactic for attracting top quality links from multiple third-party websites or blogs over a short period of time. To create infographics, you don’t always need to hire a graphics designer. There are several free (or paid) tools that you can use to create this type of content on your own. All you need to do first is gather enough value-added content that you would like to present visually.

#3. Book (or E-book) Reviews
Keep a watch on the books or e-books that are launched by different popular authors associated with your niche. Once you know that a good book on a relevant topic is out there, you should go and write about it on your blog. This is a great tactic not just to get your blog noticed but also entice the author himself (and other people) to link to your blog post.

#4. Industry Experts Interviews
This is again one of the most effective techniques that many niche sites have been using for a long time. Social Media Examiner is an excellent example to learn from. Depending on the industry you belong to, you should create a list of some of the most popular industry experts and then approach them requesting an interview. Whether it’s a text-based interview or a recorded video, readers will both like to go through it and link to it.

#5. Product Reviews
In the same way as you write about a book or an e-book, you should start writing about niche products. Before buying a specific product, people like to read as much about that product as possible. They trust product reviews that are published on reputed blogs. If you want to attract links, start writing about products that your readers will find useful. In any case, you should never do paid or fake product reviews. You’ll attract eyeballs (and links) only when your reviews are genuine and useful.

#6. Videos
When talking about linkable content, videos are always at the top of the list. No matter which industry or niche you belong to, you can create a wide range of videos that your target audience or readers will like. For example, you can create videos about a happy customer. You can create videos about the launch of a new product. You can create videos that teach the target audience about a particular skill or technique.

#7. Case Studies
A case study attracts attention quickly because it provides prospects social proof about how a particular product or service you offer will help them. While writing a case study, you should always focus on a problem and how you solved it to make life easier for customers. If your case study is right on target and is interesting enough for readers, you can be sure that your content will also be linked in good numbers.

Please feel free to leave a comment.

23 Jun 2014

What is Egobait?

Blogging, Link Building Comments Off on What is Egobait?

Let me remind you once again – ‘You’re now living in the era of pure white-hat link building’. As far as Google is concerned, you should be aware that SEO has become more dynamic than ever. The search engine giant will send lots of free traffic to your site only if you follow their webmaster guidelines. While building links for your website or blog, you may be using various link building techniques already. But you need to build them naturally. One of the most effective techniques to build high quality one-way links is egobaiting.

But do you know what egobait really means?

Simply put, egobait is a highly effective technique which savvy or experienced webmasters use to earn top quality Egobaitlinks for a website or blog. The trick is to write content about people who are influential in a specific niche, thereby stroking their ego and earning links as a result.

If you’ve been struggling really hard to acquire links that will easily put your website ahead in the game of SEO, you should try egobaiting. Rather than creating generalized content, you need to write in a way that targets specific people or businesses that belong to your niche. What’s even more important is to let those people know about the content you’ve created so that you can get them to link back to that content or promote it. If you do it appropriately, you’ll see good results over a short period of time.

Let me give you an example. If you have a restaurant blog, you may decide to write blog posts about the 10 best food bloggers or 10 most inspiring women food bloggers in a state, country or in the world. You could also publish interviews done with them individually on your blog. Not only blog posts, but you can also create this type of content in the form of an infographic, a video or a PowerPoint presentation and then publish it on your site. As soon as you let those bloggers know about this content, they should most probably be inspired to link back to your content. You can use this trick simply in any niche. However, the results may vary from one niche to another. Provided you do in-depth research and planning, egobait will prove to be fruitful in almost any niche or vertical.

There are several examples of successful egobait as well. But one of the best examples that one could always learn from is – Advertising Age’s Power 150 List. A lot of webmasters and bloggers try this trick in their own creative way. If you’re really willing to improve the SEO of your website, you should also start doing your research and plan out things quickly. Of course, it will take time and effort but the results will easily surprise you.

While trying the egobait link building technique, you should also keep a few things at the top of your mind. First and foremost, you should choose the influencers carefully, as going after A-list celebrities will not work. Second, the egobait content should be true and informative. It shouldn’t only attract the attention of the targeted influencers or industry experts, but it should also provide something of real value to the readers. Most importantly, you should create this content in a way that doesn’t make your motive obvious.

Have you tried this link building technique already? Please feel free to let me know about your thoughts and opinions.

06 Jun 2014

How to Find Potential Link Targets

Link Building Comments Off on How to Find Potential Link Targets

‘How do you build links?’ – no one is asking this question anymore. Everyone that runs a company website or a business blog is now concerned about ‘how to build good links’. That’s the way link building has changed over the last one year. One update after another, Google is tightening the rope for all web property owners across the globe. Before you get started with building links for your site, you should seriously evaluate whether the links that you’re planning to acquire will keep you safe in the long term.

Potential Link TargetsSending out automated emails to webmasters is a violation of Google webmaster guidelines. Link building networks are getting penalized. If you’re truly concerned about growing your site’s presence in Google search results, you should re-structure your link building strategy right away or create a new one altogether.

So, the big question now remains how you can locate potential targets from where you can get your site linked.

Before you begin with the process of finding high quality link targets, you should set up your goals. It will certainly consume a good amount of time, and you should clearly define the number of links that you want to acquire and decide a timeframe for the same. Knowing your goals will also keep you on the right track and keep you motivated all along while making the measurement of ROI easier for you. One important thing in this regard is that you should always set up higher goals than what you expect, as not all sites that you’ve targeted will be willing to link to your site.

Second, it’s extremely important to evaluate whether your website is really worth the links you want to acquire. Unless your own site is ‘linkable’, you won’t get much out of your link building efforts. If your site needs an overhaul, both in terms of design and content, you should go back and get it done in the first place.

Once you’ve covered the basics, it’s time to move on and get started with the process of finding potential backlink targets. First and foremost, you need to locate the sites from where you want your own website or blog linked. The sites that you choose should be closely related to your own niche. Additionally, you should look for traits including authority, relevance and trustworthiness. Since it may not always be easy to evaluate the exact quality of a link target, using some free or third-party tools is highly recommended.

Here are a couple of tools you may use –

  • Google.com
  • Google Blog Search
  • LinkResearchTools
  • Open Site Explorer
  • Majestic SEO

Depending on your specific requirements, you may want to go for a free Google tool or use a paid third-party tool.

Second, you should gear up to conduct some competitive research. Make a list of some of your key competitors and find out those sites that link to them. If a site has linked to your competitors’ websites, there are good possibilities that they would link to your website as well. However, what’s even more important is to understand the reasons that have compelled a third-party site to link to your competition. If it’s not reciprocal linking, there must be some good reason behind it. Once you’re aware of the reasons, you’ll be in a better position to actually get links from those third-party sites.

Link building in the post-Penguin era of Google has become tougher and more competitive. Unless you’re willing to locate potential link targets and roll up your sleeves to earn those links as well, you won’t be able to survive in the race of organic search rankings, drive more traffic to your site and make money from it. So, get ready to work out an effective strategy for the same and put it into action without any delay.

Please feel free to leave a comment or share an opinion.

05 Jun 2014

Even a Small, Careless Change Can Ruin Your SEO

SEO, Website Guideline Comments Off on Even a Small, Careless Change Can Ruin Your SEO

The game of SEO is changing faster than you could ever expect. Almost every month, you get to hear about new Google updates or stories of SEO Mistakeswebsite/ blog search penalties. If you thought you can manage your website’s SEO on your own, you’re severely mistaken. Particularly, when your website means business, you can never afford to take the risk of optimizing or making changes to your website on your own.

Even if the change that you’re making is as small as altering the meta data of your site, it can make a huge difference as far as ranking at the top of a major search engine like Google is concerned.

“Sometimes a business will lose its dominant search presence because of a minor change made to their website: a tweak to the navigation bar, a change to a page header or title tag, a new block of text added to the home page, a link included in a site-wide sidebar, etc”, says TrondLyngbo, a senior SEO strategist at MediaCom.

Let me put it straight once again – ‘Even a small, careless change can ruin the SEO of your website’.

Over the past two years, Google has been launching one search update after another, each one of them worth paying close attention to. Those days are over when you could have just anyone in your organization, train them a little on how to write the meta data of a website and insert keywords into the content here and there. And you would proudly call them an SEO promotion guy. If you’re following the same shady practices, you’re certainly treading on riskier grounds which would bring you nothing but penalties.

There are many web property owners who would start to jump even if they notice a slight change in the rankings of their website. You can’t be so restless or careless. More importantly, you can’t play games with or trick Google that’s becoming both smarter and stricter. It’s about time you made yourself more careful and more responsible because your company websites represents your business, generates leads for you and brings profits. If you lack extensive SEO experience, it’s always recommended that you don’t make any kind of modifications to your website on your own. Even if it’s only a small change, you should avoid doing it yourself.

Instead of making SEO changes on your own, you should use the services of a reputed SEO agency or hire an SEO expert.

A professional SEO agency –

Keeps a close watch on new search updates/ changes
Stays clear of all black-hat SEO techniques
Follows the Google webmaster guidelines
Uses effective SEO tools for analysing websites
Focuses on a task with all dedication, time and commitment
Has been there, and done that

Whether you notice any shifts in the search engine rankings of a website, plan to re-structure the entire SEO or make some small changes so that your website performs better, you should always seek the help of a professional SEO agency so that you keep your website safe and growing week after week and month after month.

The recent dynamics of SEO have taken even the experts by storm. Google is penalizing websites for many different types of black-hat tactics or spammy techniques which you may not be aware of. It’s quite easy to get tempted and modify the content of your company website every now and then in the hope of obtaining quick success. But it poses a great risk of facing a search penalty or even getting black-listed. By hiring a professional SEO agency, you’ll always stay clear of using black-hat SEO tactics, adhere to the Google quality guidelines and build the rankings of your website naturally.

Do you handle your website’s SEO on your own? Please feel free to share your thoughts or opinions in comments below.

11 Nov 2013

How to Get More Social Media Followers and Likes

Social Media Comments Off on How to Get More Social Media Followers and Likes

It’s almost impossible to ignore social media no matter what niche or industry you cater to. However, success with social media marketing can’t be achieved unless you understand its true essence and know how you can actually grow your online communities. Whether it’s Google+, Facebook, Twitter, Pinterest or any other social network, you’ll always need to grow the number of your followers or get more likes for your company pages.

Do you know how to do it quickly?

Here are some of the most important tips or guidelines that you should follow to get more social media followers and Social Media Followerslikes.

Get Your Profiles in Order
If you already have accounts on various social media websites, the very first thing is to check out whether your profiles are up-to-date. Most of the social media networks will inform you about the completeness of your profile in percentage. Make sure you profile information is 100% complete so that you don’t miss out on any important details that you people will be looking for.

The more complete your social profiles are, the more visibility you’ll achieve as compared to other incomplete profiles. While filling out information, don’t forget to add some personality to attract attention.

Share Your Expertise
If you want to get more followers or likes, you should always focus on providing users with educational and informative content. No matter what niche you belong to, you should try to showcase your expertise so that people like to follow you in large numbers. By presenting yourself as an expert, you’ll build credibility and achieve success with your social media efforts.

Be Consistent
One of the most important things to remember is that you should always be consistent with your posts or updates. If your social media profiles or pages look stale, nobody would like to follow you. Whether it’s Facebook, Twitter, Google+, LinkedIn or YouTube, you will always need to devote adequate time to each of them to obtain success.

If you run a company or an enterprise, you should involve other people in your team so that you maintain consistency in social media posting. Without having a regular schedule, you’ll fail easily.

Respond in a Timely Manner
Social media is not a one-way street. To increase followers and likes, you should always engage with others as well. Look at social media as a tool to communicate with your customers or fans. Every comment is valuable and you should try to respond to people reactions in a timely manner.

The point is to make people feel that you value their opinion. If you are able to do that, you’ll engage others quickly.

Use Hashtags
Hashtags in social media carry a lot of significance. By using hashtags in your posts, tweets or pints, you can easily connect with those people who are interested in a similar topic. In fact, hashtags also work for you as they do for others who use them to find other conversations. In any case, don’t indulge in hashtags spam by using them excessively.

Add Social Media Widgets to Your Site
Whether it’s a website or blog, you should never forget to add social media widgets as they allow your visitors to follow or like you easily. Every social media website offers tools to create such widgets. You should use these tools and add the widgets to your website without any delay.

Don’t Forget to Track Your Progress
While you follow all the tips mentioned above in order to get more social media followers or likes, you should also keep a close watch on your progress. By tracking your rate of success, you’ll be able to tweak your efforts or strategy for better results. There are both free and paid social media tools with which you can measure your progress. Use them effectively.

03 Oct 2013

How to Increase Your Website’s PageRank

Website Guideline Comments Off on How to Increase Your Website’s PageRank

You might have heard about Google PageRank. If you haven’t, PageRank (abbreviated as PR) is a key metric which informs webmasters about the value of a web page in the eyes of Google. Though this SEO metric doesn’t carry as much weightage as it once contained, it’s still very much valid. A website with a higher PR also enjoys higher search rankings.

There are various algorithms that Google uses to determine the PageRank of a website or its web pages. The PR of a website or a web page is calculated based on the number of backlinks. However, it’s not just about the quantity of links. Post-Penguin, link building is focused on quality rather than quantity. Increasing the PageRank of your website, therefore, isn’t as easy as you may think. You’ll need to take a strategic approach to achieve the same.

Given below are some of the most important tactics that you can use to increase the PageRank of your website quickly.

Stellar Content

First of all, you need to create top quality content on your website or blog on a consistent basis. In fact, stellar content is the backbone of the modern-day SEO. Without having top quality content on your website, you’ll never be able to attract links from top quality websites.

If you think your website or blog lacks high quality content, you should immediately hire experienced content writers and develop an effective content marketing plan.

Guest Posting or Guest Blogging

This is one of the most effective techniques to build links and increase the Google PR of a website. There are plenty of bloggers who have grown their site’s PageRank solely through guest posting. While getting started with this technique, you should avoid any kind of spam.

Increase PR

Most of the web property owners or webmasters continue to spam the web in the name of guest posting. Even when you write and publish guest posts, quality content should be your prime focus.

Organic Search

Content optimization for better search rankings is also an important factor to consider while trying to improve the Google PR. If you have Google Analytics already installed on your website, you should check out the percentage of keyword or organic search visits. The higher is the percentage of search traffic, the better will the number of visitors. More visitors arriving on your website via organic search also translate to increased PR.

Web Forums

While trying to build links in an effective way, joining web forums like the Webmaster World and the Digital Point is always advisable. Always join those forums that are relevant and regularly updated. Most importantly, don’t forget to abide by the rules and guidelines of the web forums you join. Any violation of the guidelines will get your banned quickly.

More Pages

While focusing on the quality of the content, you should also try to increase the number of pages on your website. A higher number of web pages also mean a solid internal architecture, which further results in the improvement of the Google PageRank. If your website has only a couple of pages, you should start adding more content pages to build robust information architecture.

Though all the above-mentioned tactics work quite well for generating a good number of high quality links and increase PageRank quickly, you should never indulge in any kind of spammy or black-hat techniques. Google’s search algorithms have evolved to the point where they can easily detect any kind of suspicious activities to manipulate PR.

So, always use legitimate techniques.

17 Sep 2013

How to Create a Natural Link (or Backlinks) Profile

Link Building Comments Off on How to Create a Natural Link (or Backlinks) Profile

Do you know how to build links in the post-Penguin era of Google? The tactics of link building are fast changing. Old techniques like mass-submitting to online directories or link swapping are already out of the game. As a modern-day SEO practitioner, you need to be more practical. You need to use innovative link building techniques. Most importantly, you need to build backlinks in a way that looks natural to major search engines like Google.

A lot of websites that used manipulated links to blast their way to the top of Google SERPs have been penalized. Google’s Natural Link BuildingPenguin algorithm is keeping a constant watch on the way you acquire links.

Now, the biggest challenge that webmasters and SEOs face is creating a natural linking or backlinks profile.

Do you know how to do it?

First and foremost, you need to say goodbye to manipulated or spammy or black-hat link building techniques. With this change in the mindset, you should follow only those techniques that conform to the Google webmaster guidelines. If you don’t, a search penalty might just be heading your way. Whether you are working with an in-house SEO team or outsource your SEO requirements, a natural link profile is what you should focus on.

Here are some important guidelines to follow –

Pay Attention to Relevance

While creating a natural backlinks profile, the first thing to keep at the top of your mind is to acquire links from only those sources that relate to your own industry or niche. If you have a travel website, acquiring links from healthcare website or fashion website has no meaning.

Building unrelated or irrelevant links is something you should avoid as quickly as possible. Otherwise, you are sure to get into trouble.

Target Authority Sources

No matter what niche your website belongs to, it’s important to get links from those relevant sources that have authority, both in terms of search engine score as well as people that use it. Since it’s easy to acquire backlinks from low quality sources, it’s also easily manipulated. However, links coming from authoritative websites are tougher and therefore carry more value.

Create a Good Mix

There are many different types of links. You may get Wiki links, government websites links, top quality directory links, blog comment links, forum links, nofollow links, do-follow links etc. In order to build a linking profile that looks natural to search engines, you should always create a good mix of different types of links. If a higher percentage of links you have acquired belongs to just one type, you’ll be at risk.

Be Slow but Steady

Many webmasters or web property owners would want to create tons of backlinks overnight to immediately jump to the top of search results. Brace yourself! If you build links too fast, you can easily get search engines suspicious. In order to make this process natural, you should be slow but steady.

Remember – ‘Slow but steady wins the race’.

Build Links to Internal Pages Too

While building links, don’t just focus on the homepage of your website. The internal pages of your website are equally important. You should try to link to as many internal pages of your website as possible. When backlinks are equally distributed across a website, they look natural.