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SEO Strategy

SEO is Not a Tactic, It’s a Strategy!

‘Not Provided’ keyword data in Google Analytics has gone away. Google’s Panda algorithm compels every webmaster to focus on the quality of content while its Penguin algorithm sends a clear signal that spammy link building tactics must be avoided. Considering the shift that Google’s algorithm has taken, one can easily...
Local SEO

5 Tips for Conducting a Local Search Audit

Detailed planning is a crucial part of working out a strong SEO strategy. In order to build a local search strategy which yields results, therefore, you should never forget to conduct an extensive audit for the same. But before you get started with the audit, you should be crystal-clear about...

4 Pieces of SEO Advice to the Modern-Day Webmaster

There are tons of webmasters who even today are trying to game Google. But the harder they try, the worse the situation gets. The point is clear – No matter how smart you think you are, it’s just impossible to game the Google algorithm. Particularly, after the release of the...
Guest Blogging

4 Lessons to Learn from the Fall of Guest Blogging

I hope you still remember the strong message that Matt Cutts sent across, at the start of this year. Over the last few years, guest blogging has gone on to become a spammy practice, a surefire way of acquiring links. If you’re guest blogging solely for SEO purpose, it’s time...
Top Ranking without Links

Top Ranking for Content without Links?

For long, you’ve known inbound links as one of the most important factors for ranking a web page at the top of search engines. But has this question ever come to your mind – ‘Can I rank a piece of content on the first page of Google even when it...
knowledge base part 3 seo strategy

3 Pillars of a Strong SEO Strategy

Over the past one year, Google has been awfully busy giving its search ranking algorithm a substantial overhaul. While it’s true that one SEO strategy doesn’t work for all industries or niches, it’s also important to understand that your strategy for ranking high on Google should be planned adhering to...
Unnatural Inbound Links

What to Do If You Face an Unnatural Links Penalty

Manual actions by Google are quite common these days. According to official figures, the search engine leader levies over 400,000 manual penalties every month against those websites or blogs that violate its quality guidelines. ‘Unnatural links penalty’ is the most common among these manual actions. If you haven’t restructured or...