First released in February 2011, Google’s Panda algorithm has created a lot of noise around the web. Till now Google has updated their Panda algorithm more than 20 times. Every time a Panda algorithmic update occurs, it’s like – ‘Was it my website this time?’ There’s so much fear among webmasters. Though most of the webmasters and SEOs know that Google’s Panda targets sites with low quality content, most of them are unsure of what Google calls ‘good content’. It’s Google’s definition of good content that’s mysterious.
However, going through the Google’s webmaster guidelines reveals a lot of things about the content quality Google strives for. Therefore, it’s essential to evaluate the quality of your website’s content as well so that you are sure no Panda update is going to hit you in the near future.
If you are worried as to how you can safeguard your website or blog from future Panda algorithmic updates, given below are some of the most useful tips that can be of great help. Let’s check them out.
Clean Up Duplicate Content Issues
The consequences of having duplicate content on your website have changed quite a bit after Google released their Panda algorithm. Earlier, a couple of duplicate pages didn’t hurt the entire search rankings of a website. Now, even a few duplicate web pages can cost you an entire website.
So, you need a good spring-cleaning.
Remember, it’s not just the web pages that you need to check out. You need to take a microscopic look at the Meta data across your website as well. Many times, you’ll have duplicate Meta tags running on a number of pages of your website and you wouldn’t have an idea.
Gear up. Take a serious look at your website and try to remove every single piece of duplicate content before it’s really too late.
Improve Thin Content
One of the most important tips to make your website Panda-proof is to improve those website pages that have thin content. If you don’t know, thin content pages are those web pages where you have little to no content at all. Such pages serve no value to the user.
Web pages that don’t bring any real value to the user are considered to be thin content pages by Google. Therefore, you need to find all such pages on your website and start adding good content there.
Develop a High Quality Content Strategy
Finally, you need to work out a strategy through which you can consistently create top quality content on your website or blog. Now that Google’s Panda is out in the open, it’s only lots of top quality content that will save your site and give it better search engine rankings for the long term.
Depending on the niche your site belongs to, you need to step into the shoes of your readers or the target audience. You should understand their day-to-day issues, common problems and queries.
While creating new content, ask yourself –
- Does this content provide real value?
- Is the content well-written?
- Is the content easy to understand for readers?
- Will readers find the content good enough to share with others?
- Is the content link-worthy as well?
Every piece of content that you feature on your website should solve the target audience’s problem. It should make the life of your readers easier. By focusing on the points mentioned above, you’ll be able to create content that your audiences love reading, seek knowledge from and are compelled to share with their family, friends and colleagues.