Every piece of content that goes live on your website should be of high quality because it plays an important role in terms of interaction with visitors and search engines. It is simply impossible to market your products or services without high quality content. The more frequently you update your website with high quality content, the more frequently people and search engines will visit.
You may be wondering as to why all the fuss about high quality content. In the last couple of years, the world of web has evolved a lot. Today, it has reached a point where high quality content has become the backbone of a website. Regardless of what you sell or want to promote, you won’t achieve success unless you invest time and money into creating lots of well-written, valued-added content. The rule applies to businesses of all sizes across a wide range of industries or niches.
What is High Quality Content?
It’s important to understand what high quality content actually refers to. Does high quality only mean a blog post or a piece of content that you publish on your website? Actually, high quality content is a piece of information that provides real value to the user or the customer.
Google is giving a lot of weight to high quality content because a user’s day-to-day life depends on the kind of information they are given. People go to Google to find an answer to their question or get a solution to their problem or learn a new skill. And Google wants to give valued-added information to those people via the search results it shows. According to Google, poor quality content that’s over-packed with keywords will not help people who are looking for information or advice to make the right decisions in their everyday lives. Therefore, Google is always striving to provide people with high quality content in search results.
Key characteristics of high quality content include –
> Clearly-presented ideas
> Emotionally appealing
> Uniquely expressed
> Easy to understand
Gone are the days when you populated your website with almost useless, keyword-stuffed content to rank high in search engine results. Humans like to hear good stories and that’s exactly what major search engines want you to do. If you plan to improve the online presence of your website, you should update your website with lots of high quality content on a regular basis. You should always focus on providing users with the best content experience possible.
Benefits of Creating High Quality Content
Creating high quality content has become an essential part of any online marketing strategy due to a number of reasons. Since high quality content provides answers to people’s questions or solutions to people’s problems, it helps you build credibility in an industry or niche.
Today, every webmaster or web property owner wants to become the industry authority in Google’s eyes. The more valuable and useful your content is, the more authority you can build online with your website. The more frequently you write around a particular subject or niche, as long as the content is of high quality, the sooner you can become an authority and earn trust online. The more trust people have in your business, company or brand, the more likely they are to buy from you.
Whether you want to inform, educate or entertain people, you can’t achieve the purpose with poorly written content. Poorly written content or low quality content makes it hard for people to understand a message. On the other hand, well-written content delivers a message that is quick and easy to understand.
If you check out some of your competitions’ websites and blogs, you’ll most probably see that many of them are hardly readable, informative and inspiring. To give your online business an extra edge, you should exploit this situation and populate your website and blog with well-written, nicely-structured content. People stay for a longer time on those websites that feature high quality content, which means the more useful content you have on your website, the lower the bounce rate. High quality blog posts and articles also get lots of attention on social media. If you want a piece of content to be shared on social media in large numbers, you should first of all convince someone to go through the piece itself.
In short, high quality content is your ticket to both higher search engine rankings and higher conversions.
How to Create High Quality Content, Consistently
Creating lots of well-written content on a regular basis can be a challenge for most small and home-based businesses. But it is the way to go, if you are really serious about building a successful online business.
Here are a few tips for your help –
Know Your Audience: Content marketing is a strategy that aims to connect with customers. Whether it’s a blog post, industry report or a presentation, it should be able to immediately grab attention and engage the target audience. Therefore, your first task is to know what your audience really wants and likes. You should find out what problems your customers are struggling with and what type of questions they are asking. It is only when you know your audience really well that you can create content that satisfies them and fulfills their day-to-day requirements.
Speak in Their Language: Always remember to speak in the language that your customers speak. That is what makes high quality content and that is how you can reach out and connect with your customers on a deeper level. Go to those online channels where your customers spend their time and listen to them so that you can discover the words they use while talking about products they need. And then use that language to create high quality content and connect easily.
Keep the Focus on Helping, Not Selling: Blog posts and articles that you publish on your website should never be overly promotional. They should never look like sales pages because doing so will only drive away customers. Instead, the focus of your content should be on making customers’ lives easier. Try to build relationships with the content you create. Help customers with your content. Answer their common questions, solve their issues and teach them something new. Once you have gained the trust of your customers, selling will happen automatically.
Diversify Your Content: High quality content doesn’t only refer to blog posts or articles. There are multiple different formats in which you can create content to keep your audience or customers engaged. Create podcasts, videos, infographics, presentation and webinars to pique interest.
Think Outside the Box: You’ll be able to set yourself apart from the competition only on the basis of quality. So, you need to let your creative juices flowing and create stuff that is better than what everyone else is doing.
Creating lots of well-written, nicely-structured content on your own isn’t possible. You’ll need to work with experienced writers and graphic designers as well. Make sure you invest in the right people so that you can step up your game quickly and get a great return on your investment.
Work Out a Strategy Now!
It’s always a great idea to create a plan before you proceed because ‘failing to plan is planning to fail’. Equipped with a content strategy, you’ll know how to get from here to there. Having a strategy is crucial because it doesn’t only tell you what to achieve but also how to achieve it. You may decide that your business needs to be on social media but the question is ‘how’. Most businesses fail in their marketing attempts because they often focus on ‘what to do’ instead of ‘how to do it’.
To create a content strategy, you should ask yourself questions like –
> What goals or objectives do we want to achieve?
> Who are we trying to influence?
> What matters to our target audience?
> Who are our key competitors and where do we stand?
> How will we track results?
Finding answers to questions like these will help you uncover the approach that you should adopt to create an effective content strategy. An effective content strategy, in turn, will help you get the most out of every piece of high quality content that you publish on your website or blog.