Do you think that creating excellent content is all you need to do to be a successful content marketer?
Well, you should think differently.
You should know that creating content is one thing. And getting it out there is another.
Take it from the 91% of B2B marketers. Behind their successful connection with customers is content marketing.
So like them, you should implement a solid content marketing strategy. It’s one of the surefire ways that can let your business reach its full potential!
And if you need help shaping up a brilliant content marketing strategy, let this post come to your rescue.
Here, you’ll learn how to make the most out of content marketing. And you’ll learn how it could reap the most benefits for you.
What is content marketing?
Content marketing is an approach involving the creation and distribution of excellent content. Your objective in your own content marketing is to attract a target audience. And your goal is to raise your profits by driving up customer action.
Take it as a way for you to educate and inform. If not, it should make way for you to deliver a purpose.
You need to optimize your content to stand a chance of appearing on the first page of the SERPs. And you want this chance because people tend to look at the first page then turn their backs on the next pages. That’s according to 95% of marketers.
As mentioned, creating excellent content is just a part of the equation. To complement it, you need to be strategic with your approach.
And to do that, you have to take into account the following factors:
Who’s the audience you want to reach out to with your content? And how many are they?
You need to keep this in mind because you want to reach out to as many people as you can. While it’s true that you may never impress everyone, it doesn’t mean that you shouldn’t even try.
Most likely, your business doesn’t cater to just one customer. Neither does it cater to a single type of customer. And different types of customers means different types of approaches, too!
So you should design a flexible content marketing strategy.. Doing so allows you to accommodate different types of customers.
Once you have this in mind, you can deliver your content more effectively. And if all goes well, it will engage your target audience.
The solution for your audience
Your content has to solve a problem. It’s a way to ensure your customers that their time will be spent well should they decide to read your content.
Therefore, you should craft a strategy that supports every interested party. Don’t single out existing customers. Learn to accommodate the new ones, as well.
And as you accommodate them, keep in mind your objective: help. You need to be there for your customers and help them qualify to use your product.
After all, it’s not rare for people to question a product when they first encounter it. They can easily get frustrated and drop it immediately.
So rather than let them entertain doubts of sorts, you should enter the scene and provide assistance.
How, you ask?
Here are a few ways:
- Introduce every feature. Break your product down. And discuss all features piece by piece. Use simple terms so people can easily understand you.
- Set up a FAQ page. A FAQ page is among the vital elements of a business website. If done well, it can be people’s go-to resource for help.
- Make your contact page available. If your FAQ page fails, you should offer another venue for people to ask questions. You may set up a customer service hotline to have your team clarify any concerns.
It’s highly likely that you’re not the only one offering your kind of product. If there’s nothing extraordinary about you, do you think people will invest in you?
Of course, they won’t. So your job is to convince them that you’re worth their while.
First, make them want to listen to you — and not to your competitors. Be engaging.
Then, give them a reason to buy your product! Share the benefits. And fill them in on what your product can do to make their life better.
Why should you create a content marketing strategy?
If you don’t have a solid content marketing strategy in place, you’re not alone. In fact, 63% of businesses don’t have one, too.
Then again, just because you have company doesn’t mean that it’s the most practical thing to do.
Instead, be among the 70% of B2B marketers. They know how powerful content is. And this is why they are investing more in content creation than they previously had (in 2016).
They invest in content because it’s another way for them to build relationships. And while at it, it’s how they can strengthen their existing relationships with customers.
So if you want to see your business grow, the right thing to do is to have a strategy. It will save you lots of time, money, and effort, too!
Picture it like this:
You create just one blog post. And this blog post is a steady source of organic traffic for months — and even years — to come.
This means customers will come rolling in. And your capital was that one blog post alone.
Now, imagine if you create 10 pieces of content that are steady sources of organic traffic. Then you just have multiplied your effectiveness by 10x!
How do you create a content marketing strategy?
Now, it’s time to get the ball rolling. And you need to be just like the 60% of businesses.
You need to commit to this.
Remember, a good content marketing strategy is one that helps you. It should lead the way for you to be more effective with your content.
Here’s a step-by-step guide on how to proceed:
1. Set a goal
Figure out what you truly want to achieve with your content.
Do you want to establish an authoritative reputation?
Do you want to drive up sales and nothing more?
Do you want to expose your brand and raise awareness?
Whatever your goal is, you need to put it out there. It will be your driving force.
Otherwise, you’ll be creating content recklessly.
So first, identify your content marketing goals. Doing so allows you to ease into the next steps of creating a solid content marketing strategy.
This way, you won’t be wasting time — yours and others’, as well.
2. Research buyer persona
Know your target audience.
Knowing exactly who they are and what they want will work to your advantage. It’s how you lock them in. And it’s how you create more valuable and relevant content.
For example, your target audience wants help in developing a content marketing strategy. Upon knowing this, create your content in such a way for it to be useful to them.
3. Perform a content audit
Reviewing your content marketing efforts is best. If you have yet to begin, launch your business by distributing different types of content.
Some posts are received better by specific audiences. The only way for you to figure out which is ideal for your audience is to see things in action.
For example, you should start publishing blog posts. Then, move on to case studies and videos.
The goal of this is simple: figure out what works best.
Alongside, there are also different channels that you can use to distribute your content. You need to determine which one is the best channel for you.
Additionally, want to know your current position so you can assess it?
If so, a content audit will provide you the answer!
It lets you know where you stand with your content marketing efforts. It gives you an idea of what works and what doesn’t.
4. Explore different angles for content creation and publication
Come up with as many content ideas as you can.
A brilliant approach to this is to brainstorm ideas. When doing this, know that not all the ideas you come up will be good ones. But let your creativity run free anyway — and just keep the ideas coming.
An advantage of this is the ability to generate a plethora of ideas. The more, the better.
While you’re at it, identify the best channels to use. You could go with Facebook, Twitter, and other social media channels. You could also set up a blog or website.
5. Create content
Research your content.
For example, you can approach this using the skyscraper technique.
This technique starts out with a google search for your topic. Once you can get your hands on the results, you come up with ways on how you can improve on it.
You can also use tools like Buzzsumo to help you plan your content.
The way you research your content is up to you. The important thing is you craft it accordingly:
- Reflect your brand’s personality. If your brand is all about professional with a touch of sarcasm, then that’s how you should create your content. Remember, your content should speak for you.
- Evoke emotions. The way a person feels contributes to his decision. So if he feels he can trust you when he reads your content, it’s likely that he’ll take home your product.
- Let it grab people’s attention. Don’t make content that’s boring and hard to understand. Attention-grabbing content is key to getting people to turn to you.
6. Allocate resources
This is about effective management. So you already have your content.
Next is to be ready with the budget. Otherwise, this will hinder you from getting the maximum results. If you don’t manage things well, you might not get anything out of the efforts you still have yet to make.
This also refers to the assignment of roles.
You need to delegate tasks accordingly to ensure everyone in your team gets to pitch in. More importantly, this allows you to avoid giving too much load on one person.
For example, assign one team member to oversee content production and maintenance. This person should be the one to worry about any content-related concerns. It should also be his job to make sure that the content strategy is implemented properly.
7. Schedule your content’s distribution
Did you know that lack of planning is one of the biggest content marketing mistakes?
You can create the most relevant content out there. But if you publish it at the wrong moment, it’s not going to do wonders for you.
You also need to build a reputation for consistency.
Consistency earns you reliability and authority. It tells people that they can count on you!
Therefore, create a schedule — and follow it.
Your publishing workflow should look flawless. And it’s on you to strategize on how to keep the content coming.
For example, don’t publish too many posts on Days 1-3. Then go rogue for a month after that.
It will make people think you’re no longer there. And so they shouldn’t bother with you.
As discussed above, content marketing is a gem — granted it’s done correctly. It can help you elevate your business and widen your reach.
With the step-by-step guide above, you should not encounter problems with this.
If you plan on taking your content marketing into autopilot, you can. It will make your business processes faster.
And if so, all you need to do is to hire SEOExplode! We can help you take content marketing into autopilot and take care of all your content marketing needs, as well!
Under our belts, we have years of experience working with different brands. We’ll help you build your online visibility. And we’ll do that by implementing a strategy that resonates with the needs of your audience. Click here for more information.