Without effective SEO, it’s almost impossible to keep a blog growing and achieve the kind of success you have always dreamt of as a blogger. SEO or search engine optimization is something that can’t be learnt in a day, a week or even a month. If you plan to optimize your blog for better search rankings and write each of the posts with some specific keywords in mind, you’ll need to have years of experience.
A novice blogger’s head starts to spin when it comes to doing SEO on their brand new blog. And SEO becomes a really serious issue if your new blog (regardless of its niche) doesn’t get adequate keyword traffic even after six or eight or twelve months of starting it.
So, what do you do?
Well, there are some guidelines or tips that are essential to the search optimization success of a blog. Given below are four of the most important tips that you can apply to your blog to give it a better position in search engines, attract more traffic and achieve your blogging goals.
Focus on the Quality of Each Post You Write
If you lack extensive SEO experience, there’s one thing that you can do to compensate. Don’t be surprised. The best you can do in this situation is start paying attention to the quality of each blog post that you write. After Google’s Panda algorithm roll out, the quality of content has become the center of attention for every blogger that wants SEO success.
If you were focusing on the number of words till now, stop doing that right away. Number of words doesn’t matter unless you are producing top quality. If you have said enough in 400 words, there’s absolutely no need to exceed the length of the post to 500 or 600 words.
Whether it’s a 300-word article or a 600-word article, make sure you aren’t creating fluff. Write for the audience of your blog. Write to solve the issues of your blog readers. Keep it up!
Include Keywords in Titles
While looking at a blog post, the very first thing that Google pays attention to is its title. Though it’s advisable to create titles that resonate with the audience, it’s also essential to make them keyword-rich.
However, don’t ruin the uniqueness of your blog post titles by stuffing them with only keywords and nothing else.
Create unique titles while including the important keywords.
Interlinking your own blog posts is all about providing your blog readers with more, relevant useful information. Remember, the significance of linking to the existing posts on your blog from a new blog post is extremely high, most importantly in the post-Penguin and Post-Panda era.
Interlink only for the sake of providing further details or information on a particular topic that your readers are going through.
In any case, don’t overdo it.
Build a Natural Backlinks Profile
In the post-Penguin era of Google, it’s extremely important to build a backlinks (links pointing back to your domain) profile that looks natural. Remember the best links are those that you get unsolicited.
Google’s Penguin algorithm is specifically formulated to keep a close watch on link spam and penalize those that indulge in black-hat link building techniques like participating at link networks or buying links.
Safe and quality link building tips include –
- Guest posting or guest blogging
- Writing product reviews
- Interviewing industry experts
- Building credibility as a niche expert
All of these activities will lead to generating lots of top quality backlinks for your website or blog the natural way. In the post-Penguin link building era, relevancy matters the most. Links that come from niche-relevant and authority sites will bring you the maximum SEO benefits.
How much keyword or organic SEO traffic does your blog or website get every day on an average? Feel free to share opinions or tips.