How are you doing in the pure white-hat era of link building? Whether you’re a webmaster or a web property owner, you should be aware that you can’t build links using spammy tactics anymore. Buying links will quickly get you penalized by Google. Sending automated emails to webmasters in bulk won’t keep you safe either. The improved Google quality guidelines have made it quite clear that you have to earn links rather than getting them.
That’s exactly where the art of creating linkable content comes into play. As the SEO industry continues to change with each passing day, content has taken center stage. If you plan to enhance the SEO of your website, you should devote adequate time to creating content that people would like to link without your asking them to do so.
But do you know how to create linkable or linkworthy content? If you don’t, given below are seven tips you should use.
#1. Long-form Posts/ Articles
If you want to build high quality links quickly, you should make sure that your content strategy also includes creating long-form posts. Blog posts that are detailed and carry in-depth information are highly likely to be linked by others. Of course, writing a 1500-word or a 2000-word post takes lots of research and time. But you can be sure that it will pay great dividends, provided you focus on delivering something that offers real value to readers.
Do you know what an infographic is? Well, it’s a visual representation of essential data or information. Since humans are visual creatures, well-researched and well-crafted infographics have proved to be a great tactic for attracting top quality links from multiple third-party websites or blogs over a short period of time. To create infographics, you don’t always need to hire a graphics designer. There are several free (or paid) tools that you can use to create this type of content on your own. All you need to do first is gather enough value-added content that you would like to present visually.
#3. Book (or E-book) Reviews
Keep a watch on the books or e-books that are launched by different popular authors associated with your niche. Once you know that a good book on a relevant topic is out there, you should go and write about it on your blog. This is a great tactic not just to get your blog noticed but also entice the author himself (and other people) to link to your blog post.
#4. Industry Experts Interviews
This is again one of the most effective techniques that many niche sites have been using for a long time. Social Media Examiner is an excellent example to learn from. Depending on the industry you belong to, you should create a list of some of the most popular industry experts and then approach them requesting an interview. Whether it’s a text-based interview or a recorded video, readers will both like to go through it and link to it.
#5. Product Reviews
In the same way as you write about a book or an e-book, you should start writing about niche products. Before buying a specific product, people like to read as much about that product as possible. They trust product reviews that are published on reputed blogs. If you want to attract links, start writing about products that your readers will find useful. In any case, you should never do paid or fake product reviews. You’ll attract eyeballs (and links) only when your reviews are genuine and useful.
When talking about linkable content, videos are always at the top of the list. No matter which industry or niche you belong to, you can create a wide range of videos that your target audience or readers will like. For example, you can create videos about a happy customer. You can create videos about the launch of a new product. You can create videos that teach the target audience about a particular skill or technique.
#7. Case Studies
A case study attracts attention quickly because it provides prospects social proof about how a particular product or service you offer will help them. While writing a case study, you should always focus on a problem and how you solved it to make life easier for customers. If your case study is right on target and is interesting enough for readers, you can be sure that your content will also be linked in good numbers.
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