SEO isn’t black magic as many would assume. Over the last couple of years, SEO has changed (read evolved) in so many ways. There are more Google algorithmic updates than ever, with more frequency. Then you have the much popular Panda and Penguin updates by Google. SEO has also gone on to include social signaling as one of its most important aspects in the modern day.
Today, you need to keep a close watch on the upcoming algorithmic changes. If you miss any one of them, you could get yourself in serious trouble. To achieve success with the search optimization process, you need tactful planning, vigorous analysis and effective implementation.
If you look at today’s SEO wearing the spectacles of the past, you can easily fail with a campaign. Let’s have a quick look at four reasons that will lead to the failure of an SEO campaign.
#1. Lack of Planning
SEO is no more about just anchor text or the money keyword. There are several important aspects of an effective SEO campaign. If you want to get good results out of your efforts, you must never forget to plan.
To create a solid action plan, you should –
- Do a quick website/ blog review
- Conduct extensive keyword research
- Analyze the competition
- Know the latest SEO trends/ developments
- Understand your SEO goals
Without an effective plan, your SEO campaign can easily fall flat. Planning will keep your SEO on track for the long-term.
#2. Ignoring the Value of Content
Gone are the days when SEO was nothing more than keywords. In those days, you could start to rank for certain keywords merely by increasing the density for those keywords on a webpage.
Today, top quality content is the backbone of effective SEO. It’s simply impossible to rank a website or blog at the top of search engine results pages (SERPs) without creating content that resonates with the target audience. Therefore, always remember to include quality content creation into your overall SEO strategy. Search engines have evolved to rank websites on the basis of the quality of content the latter feature.
#3. Stopping Too Soon
Don’t get impatient with your SEO efforts. If you thought you could see the results of your SEO efforts in just 1 or 2 months, you need to think again. An SEO campaign may take 4-6 months at least before it delivers results. If you work on your SEO strategy just for a few weeks and then stop, waiting to see results, you may not be able to see the dawn of the day.
So, don’t pull the plug too early.
And have some patience!
#4. Using Black-Hat SEO Tactics
Today’s search engines have become smarter enough to quickly detect spam or black-hat SEO tactics that webmasters may use. If a website uses black-hat tactics to jump higher in search engine rankings, a single algorithmic update can send it straight to hell. In the post-Panda and post-Penguin era, webmasters and website publishers need to be extremely careful with the quality of their tactics.
Most importantly, clients too should keep themselves completely aware of the tactics that their chosen SEO agency uses. There are many SEO companies that use spammy SEO even today.
So, choose your SEO company wisely!