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Rand Fishkin Blog

6 SEO Predictions For 2019 And Beyond

It’s tough to know what the future holds but we try anyhow. We’re curious and innovative beings by nature’s design. Search engine optimization (SEO), like any other highly technical field, regular change is inevitable and as a result, we must prepare for it each year. This article discusses the top...
Clean Up Bad Backlinks

How to Clean Up Your Link Profiles

Bad or low quality links can easily hurt the search engine rankings of a website. If you’re an SEO professional or an internet marketer, you definitely understand why it’s crucial to keep a close watch on the link profile of a website. Articles about link removal or link profile clean...
Penguin 4.0

Penguin 4.0

From simply being devalued to becoming ‘toxic’, bad links have come a long way. If you’re hearing the term ‘Penguin’ (in Google search algorithmic context) for the first time, this algorithm is an update that was first rolled out in April 2012. What the Penguin algorithm does is that it...