A lot of webmasters are asking – ‘Is link building dead?’ You must be out of your mind if you too think that way. If you are a web property owner, just have a quick look at a couple of top ranking sites in your niche. Apart from top quality content, what do you think is the main reason for the high search rankings of those competitor websites? Well, it’s due to a solid link profile. If you have doubts, bear in mind that backlinks are still counted as votes for top ranking.
Each link that points back to your domain is a vote in your favor. If you want to rank your website at the top of SERPs, you should focus on increasing the number of votes. But they shouldn’t be just votes from anyone. They should actually be authoritative votes, i.e. links from authoritative sites.
In the post-Penguin era of Google, it’s not the number of links that matter. What’s really important is the quality of those links.
Here are 5 tips to build high quality links (or backlinks) –
#1. Build Relationships
Don’t be surprised if you heard that for the first time. According to SEO experts, building relationships translates to building links. In fact, the backlinks that you generate on the basis of your relationships are one of the best. It’s because you get them unasked, the natural way.
Therefore, start to focus on building relationships with fellow bloggers, niche experts, industry influencers and web property owners.
#2. Get Social
Social media has become an important part of today’s SEO. By using social media websites like Facebook, Twitter and Google+ effectively, you can attract people’s attention to your website’s content quickly. The more people see your content, the more chances you’ll have of getting it linked.
If social media is not yet included in your site’s content promotion plan, you are late already. Take action now!
#3. Interview Industry Experts
No matter what niche you belong to, you can always decide to interview thought leaders and industry experts in your niche. Once you have done the interviewing, you can publish it on your website or blog. Remember that interview content often attracts a good amount of links.
#4. Publish Press Releases
Press release submission sites are still very useful. It’s only that you need to pick the high quality ones. Even if you have to spend a few bucks to send out a press release for your company website, you shouldn’t hesitate. Publishing newsworthy press releases consistently is an excellent way of generating top quality backlinks for your website.
#5. Create Top Quality Content Consistently
Stellar content is the backbone of a website’s SEO. It’s a proven fact that people are compelled to link to top quality content. Publishing educational, informative, entertaining and relevant content on your website regularly is, therefore, one of the most important link building tips you can use.
By creating high quality or link-worthy content, you’ll not only build lots of top quality links, but it will also keep your website safe from Google’s Panda algorithmic penalties. So, you’ll hit two birds with one stone.